What Can Change in Just 3 Months on YouTube?
The challenge was 100K views. We hit 650K+. Here's how we turned a 3-year-old channel into a growth machine.
3 months ago, I joined Reverse Health with one challenge: hit +100K YouTube views in 3 months to prove the platform was worth investing in.
We passed +650K long-form views before the deadline.
The Starting Point
When I joined, the channel had ~6K subscribers after 3 years and nearly 300 videos. Good content, but something wasn't clicking.
Me and my manager Kiko spent the first weeks on pure research. Competitors, trends, what worked in the fitness space, what didn't. What we had, what we were lacking, and most importantly: how could we build a production system that doesn't burn budget but can scale?
Because we weren't competing with small players. We were up against companies with unlimited budgets who already owned the market.
The Approach
We went back to existing videos and started optimizing. Thumbnails, titles, hooks, editing style.
And we brought AI tools into our workflow for almost every phase. Sound design, research, scripting, image generation, you name it.
Every week we reviewed analytics, discussed what we discovered, and applied it to the next video. We turned YouTube production into a repeatable system with clear branding our audience now recognizes.
The Numbers Don't Lie
The Results in 3 Months
- ✅Monetization unlocked
- 🔥1 video hit 300K+, another 100K+, two more at 50K+
- 💵1-2 daily sales coming directly from YouTube
- 📊Full ROI on video budget in 80 days, the company is now profiting from the investment
What's Next
Now we're focused on scaling everything we built. I'm genuinely excited to see how far we can take this together.
I'm grateful to Kiko and the marketing team for giving me the space to test ideas, bring new approaches, and own my decisions. That trust made all of this possible, and delivering on it is what keeps me motivated.
Want to see the channel? Check out Reverse Health on YouTube to see the content that's driving this growth.
This Is Just the Beginning
We're only 3 months in and the momentum is building. I'll be sharing updates on this journey as we hit new milestones. The wins, the lessons, and everything in between. Stay tuned for the next chapter.